Daniela Gregis : Fashion for Old Ladies Who Dress Like Old Ladies

Daniela Gregis, daniela gregis fashion show, what I wore, Italian Fashion blogger, milan fashion week, mfw,mfw2016, autumn winter collection, collezione autunno inverno, blog di moda, blogger di moda, independent fashion blogger, fashion blogger in italy, english fashion blogger in europe, women's fashion blogger, women's trends fashion blogger, fashion show review

Ok here goes.

 

This is the point in my fashion career where I start to get mean.  Not because I want to, but because I have to.  Otherwise, it just wouldn’t be right.

 

Daniela Gregis, daniela gregis fashion show, what I wore, Italian Fashion blogger, milan fashion week, mfw,mfw2016, autumn winter collection, collezione autunno inverno, blog di moda, blogger di moda, independent fashion blogger, fashion blogger in italy, english fashion blogger in europe, women's fashion blogger, women's trends fashion blogger, fashion show review

 

I received an invitation to attend the Daniela Gregis Fashion Show for the AW2016/2017 collection during the Milan Fashion Week, and I was very excited to attend.  Fashion Show invites are hard to come by for relatively unknown fashion bloggers and you can read about how to make the most of the Milan Fashion Week for Beginner Bloggers in the article I wrote for the Independent Fashion Bloggers website here.

 

The experience started off a little odd because  I got there early wanting to read the press kit to find out more about the designer and the collection.  I tried to do some research online but found literally NOTHING about the brand.  A website with little more than a vague, cryptic description of dissonant phrases, plus the brand has NO SOCIAL MEDIA PRESENCE WHAT SO EVER!

 

None.

Daniela Gregis, daniela gregis fashion show, what I wore, Italian Fashion blogger, milan fashion week, mfw,mfw2016, autumn winter collection, collezione autunno inverno, blog di moda, blogger di moda, independent fashion blogger, fashion blogger in italy, english fashion blogger in europe, women's fashion blogger, women's trends fashion blogger, fashion show review

 

What?  In this day and age how can a brand even think about selling with absolutely no social media, and yet this is NORMAL, especially for Italian brands who have already established their distribution channels pre-the internet age.

 

This is still shocking to me, but as a manager and marketer I get it (I think of it as the coward’s way out), but I get it.  I even put together some tips on how fashion bloggers can ease brands into social media in this article for the Independent Fashion Bloggers website,

 

Daniela Gregis, daniela gregis fashion show, what I wore, Italian Fashion blogger, milan fashion week, mfw,mfw2016, autumn winter collection, collezione autunno inverno, blog di moda, blogger di moda, independent fashion blogger, fashion blogger in italy, english fashion blogger in europe, women's fashion blogger, women's trends fashion blogger, fashion show review

 

Don’t Fear The Negative

In the article I mention above, one of the reasons I presume brands shy away from social media is that they fear the negative publicity that can occur from “online shaming”.  Negative tweets, Instagram images with too few likes, critical comments on Facebook, they are all possibilities once you put your designs out there for the world to see.

 

But here’s the thing.  If you truly stand behind your brand and designs you should be willing to accept the critiques of your followers, buyers and fans along with those of the people who do not buy your brand.  I mean, feedback is one of the best aspects of social media.

You don’t need to listen to everything being said, but believing enough in your brand and designs to participate in a two-way conversation is part of the fashion game now a days.

Daniela Gregis, daniela gregis fashion show, what I wore, Italian Fashion blogger, milan fashion week, mfw,mfw2016, autumn winter collection, collezione autunno inverno, blog di moda, blogger di moda, independent fashion blogger, fashion blogger in italy, english fashion blogger in europe, women's fashion blogger, women's trends fashion blogger, fashion show review

Daniela Gregis

Clothes for Old Ladies Who Want To Look Like Old Ladies

I have nothing against Daniela Gregis, and it would be wrong of you to think that by referring to her designs as “old lady clothes” I am being negative.  Actually, quite the contrary.  In a world where designers are feverishly making clothes for thin, “Goddess like” women who are all over 5’10” with no hips …I am getting TIRED OF THE SAME OLD.

 

Daniela Gregis, daniela gregis fashion show, what I wore, Italian Fashion blogger, milan fashion week, mfw,mfw2016, autumn winter collection, collezione autunno inverno, blog di moda, blogger di moda, independent fashion blogger, fashion blogger in italy, english fashion blogger in europe, women's fashion blogger, women's trends fashion blogger, fashion show review

 

That being said, Daniela Gregis is an “old lady”, and by old lady I mean a mature woman well into her 60s if not 70s.  It is clear that her collections are targeted to women such as herself, and indeed she furthers this point by actually walking her “catwalk” herself.

 

Daniela Gregis, daniela gregis fashion show, what I wore, Italian Fashion blogger, milan fashion week, mfw,mfw2016, autumn winter collection, collezione autunno inverno, blog di moda, blogger di moda, independent fashion blogger, fashion blogger in italy, english fashion blogger in europe, women's fashion blogger, women's trends fashion blogger, fashion show review

 

Her designs are a very specific blend of unsewn “rawcut” edges, hand knits, asymmetrical shapes and taffeta mixed with  cotton.  A very particular style worn by granola eating, hippy Italians (if granola actually existed in Italy), the whole flavor of the collection was “nonna” aka “Grandmother”.

Daniela Gregis, daniela gregis fashion show, what I wore, Italian Fashion blogger, milan fashion week, mfw,mfw2016, autumn winter collection, collezione autunno inverno, blog di moda, blogger di moda, independent fashion blogger, fashion blogger in italy, english fashion blogger in europe, women's fashion blogger, women's trends fashion blogger, fashion show review

Daniela Gregis, daniela gregis fashion show, what I wore, Italian Fashion blogger, milan fashion week, mfw,mfw2016, autumn winter collection, collezione autunno inverno, blog di moda, blogger di moda, independent fashion blogger, fashion blogger in italy, english fashion blogger in europe, women's fashion blogger, women's trends fashion blogger, fashion show review

 

She is surprisingly well distributed in some of the country’s more prominent stores and her brand is less of a brand than a reflection of herself and her moods.

 

The only piece of informative text that was to be found in the press kit was a small blurb in English and Italian that went something like this:

 

Daniela Gregis laughs, worries, gets angry and has a little present for everyone…friends, relatives, cousins, artists, children, mothers and perfect strangers exchange roles, interact and shape some always new and entertaining creations*creatures…

 

Although I personally would never wear this style, and find it a little sad when fashion moves toward craft and away from the sartorial roots that Italy should be known for, there are things that I do like about her collection.

Daniela Gregis, daniela gregis fashion show, what I wore, Italian Fashion blogger, milan fashion week, mfw,mfw2016, autumn winter collection, collezione autunno inverno, blog di moda, blogger di moda, independent fashion blogger, fashion blogger in italy, english fashion blogger in europe, women's fashion blogger, women's trends fashion blogger, fashion show review

 

I appreciate how purposefully unsexy all of the shapes are, intended to create voluminous spaces to house the body while not accentuating any particular aspect of its femininity.  This could be something I seek out as I enter the second half of my life! Who knows!

Daniela Gregis, daniela gregis fashion show, what I wore, Italian Fashion blogger, milan fashion week, mfw,mfw2016, autumn winter collection, collezione autunno inverno, blog di moda, blogger di moda, independent fashion blogger, fashion blogger in italy, english fashion blogger in europe, women's fashion blogger, women's trends fashion blogger, fashion show review

 

Young and Old In The World Of Fashion

You don’t need me to tell you that mature women are making waves in the fashion world.  The number of 40+, 50+ and 60+ fashion bloggers is on the rise and for good reason.  Surprisingly enough, main stream fashion has not caught on to the trend fully and only a handful of brands from cosmetics to clothing are really serving and reaching out to this demographic.

 

A few years ago, I was responsible for putting together a catalogue for one of our luxury exotic leather belt lines.  It was a few weeks before our presentation at a  fashion fair in Paris and I contacted a 50 year old ballerina to be the model for the catalogue.  OH THE CRITICISM I RECEIVED!!

Daniela Gregis, daniela gregis fashion show, what I wore, Italian Fashion blogger, milan fashion week, mfw,mfw2016, autumn winter collection, collezione autunno inverno, blog di moda, blogger di moda, independent fashion blogger, fashion blogger in italy, english fashion blogger in europe, women's fashion blogger, women's trends fashion blogger, fashion show review

 

Why did you get such an old model? What did you find so perfect about her? Why didn’t you use a regular model?

 

Let’s think about it.  How many 17 year olds do you know who can afford 650 euro for an alligator belt? And more importantly,  of the 17 year olds in the world that CAN afford our belts, how many of them are interested in spending their money on “classic” designs as opposed to the latest trend that some rap singer is wearing!?

 

My audience is NOT 17 year old models, why should I use them to speak to the women who are potentially my clients?  And yet, this decision was poopoo’d upon.  I would like to set the record straight that I am ahead of the times, because the following year, it seemed like beautiful “blue haired” models where in all of the catwalks, a token symbol with little substance of fashion’s willingness to represent who they actually sell to.

Daniela Gregis, daniela gregis fashion show, what I wore, Italian Fashion blogger, milan fashion week, mfw,mfw2016, autumn winter collection, collezione autunno inverno, blog di moda, blogger di moda, independent fashion blogger, fashion blogger in italy, english fashion blogger in europe, women's fashion blogger, women's trends fashion blogger, fashion show review

 

But I digress,  Although Daniela Gregis’ collection is not my style I applaud the fact that she is creating clothes for the more than “mature” audience and is willing to put herself in the limelight to prove her style’s wearability.

 

Now, if she was on social media she would know about this review!  Social Media and “the internet” is not something every over 60 year old has embraced, so I will just assume that her lack of social media presence is part of the technology age gap and less about social media fears.

Daniela Gregis, daniela gregis fashion show, what I wore, Italian Fashion blogger, milan fashion week, mfw,mfw2016, autumn winter collection, collezione autunno inverno, blog di moda, blogger di moda, independent fashion blogger, fashion blogger in italy, english fashion blogger in europe, women's fashion blogger, women's trends fashion blogger, fashion show review

 

This week I am so proud to share:

IRIS from LA MOUMOUS!

Iris AKA Moumous from LA MOUMOUS is a marketing/professional sales person by day and fashion blogger by night. She is also a wife and mother to a sweet little girl named Aubrey. Iris blogs to help other women feel comfortable in their own skin and confident about themselves. Be sure to stop by her blog to introduce yourself today!

In the RTD Magazine I’ll feature some great content as well as an interview from Iris and in the meantime you can read her favorite blog post of all time here and don’t forget to check out this look with a vintage lace dress that is ABSOLUTELY STUNNING!!

#REASONSTODRESS DRESS TO IMPRESS FASHION BLOGGER LINKUP

fashion blogger linkup, linkup for fashion blogger, #fblogger linkup, #linkup, fashion linkup, instagram fashion linkup

 

 

Welcome to the  #REASONSTODRESS DRESS TO IMPRESS LINKUP for fashion and style bloggers!

This linkup is hosted by REASONS TO DRESS – An Italian lifestyle blog about an expat-Canadian married to an Italian leather artisan.  Part of this new linkup is sharing up and coming style bloggers and we’re always looking for fabulous co-hosts who will be interviewed and featured – email reasonstodress@gmail.com for info!

twitterSHARE YOUR POST ON TWITTER with the hashtag #REASONSTODRESS & you’ll get a retweet from your hosts!

REASONS TO DRESS – An Italian Lifestyle Blog About Fashion, Travel & Life in Italy

 TWITTER / FACEBOOK / INSTAGRAM / PINTEREST / BLOGLOVIN’ / GOOGLE+

LA MOUMOUS – The Lookbook of a Shopaholic!

 TWITTER / FACEBOOK / INSTAGRAM / PINTEREST / GOOGLE+ / BLOGLOVIN’

 

Rules:

      1. PLEASE : Linkup your STYLE  related posts, new and old! Or Linkup a FASHION related picture from Instagram with the hashtag #REASONSTODRESS
      2. PLEASE: Add the badge or a link back to EITHER of the weekly hosts
      3. PLEASE: Follow each host on at least 1 social network , we’re friendly, social and generally over-sharers! Let us know that you’ve followed so that we can share the love!
      4. PLEASE: Please be social and visit a post that interests you.  Don’t forget to use the #REASONSTODRESS hashtag to let people know how you found them!

THIS WEEK’S BANNER / INSTAGRAM IMAGE :

ALWAYS DRESS TO IMPRESS

Grab the 200 x 200 version of this banner for your blog post with the code below!

 


 

 




 

  • Actually… I think I’d wear some of the pieces. Not the blue cardi, but some of the skirts look interesting. Isn’t it great that there are so many different tastes to express personal style?

    By the way, did you ever get the e-mail I wrote you awhile back?

    Have a great week!

    Alex – Funky Jungle

    View Comment
    • Absolutely some of her pieces are great, like the yellow collar, that is one of my faves. Although the title suggests I’m being critical of her collection, I’m really not. I’m a little more critical of her lack of social media engagement but hey….that may still come.

      View Comment
      • Or maybe she’s just happy with things as they are haha. Considering also she’s not the youngest anymore. I don’t know whether she has some designated “heir” for her line or how good it sells.

        But yes, looking through some (few) of her older work, I found her website hard to navigate. Unusual, but hard to figure out. It’s a hit & miss game of sorts with some awkward loading pauses. It didn’t invite me to stay. So there’s definitely room for improvement there.

        And no, I didn’t think you were critical of her line, my comment was refering to it being “old lady clothes”, which I feel is still a label unfortunately attached with negative stigma. I’m officially 40+ now and I find it tricky to always get the balance right, especially since I’m tending towards a more edgy, rock and recently boho style.

        View Comment
  • This is an interesting perspective! While I don’t particularly like her clothing line, it’s great that she is designing for a specific women in mind and not the mainstream. Thank you for the linkup!

    Jill
    Doused In Pink

    View Comment
    • I agree, if every designer was doing the same think fashion would be so boring, at least some designers are willing to take risks, I just think she needs to get on social media and make her risks KNOWN!

      View Comment
  • It’s great that she is being unique and designing for a specific group that is often overlooked in fashion! Thanks for the link-up Angie!
    Marta
    http://www.sweatersstripesandsweets.com

    View Comment
  • Bravo! What a great honest article. I totally agree that more mature bloggers are on the rise, I am one of them (52). However that doesn’t mean we want to dress frumpy either. I was invited to a fashion show a while back featuring all models over fifty for the first time in the UK
    http://vanityandmeblog.blogspot.co.uk/2016/02/jd-williams-50plusfw.html
    This was not frumpy at all. Thank you for hosting
    Laurie x

    View Comment
  • Interesting read. I actually started fashion blogging because I wanted to represent women of my age (over fifty) who were not represented in the media.

    View Comment
  • Haha – oh, how you make me laugh, Angie! I loved reading every honest insight. I can totally see why you would have hired a 50 something ballerina, as it makes Perfect sense to me. Have a fabulous week, friend!

    View Comment
    • She was/is beautiful. and you know what…SEXY…as hell. The camera man totally checked her out and he was 30 at the time. So there you have it! p.s. I heart you.

      View Comment
  • Love those pieces! So pretty!!!!!!!!

    View Comment
  • Michelle Tyler

    Hmmm can’t say I’m a fan but her designs don’t offend me, far from it. The colours are quite funky actually.
    I love your speech about women over 40 – Obviously 😉
    It’s so brilliant to have even the under 40’s fighting the cause.
    xxx

    View Comment
    • Hey…I will get there in a few short years, and I hate to think that I’ll be less desireable or less of a woman when I do. I’ve never felt so good in my whole life, each passing year brings me more confidence, so I say bring on the 40+ years. And I agree with you, her designs are not my taste but I still appreciate them 🙂

      View Comment
    • Hey Michelle, you should add your blog link to your Disqus profile so it is easy for bloggers to visit your site when you leave a comment…let me know if you need help and I can send you some screen shots in an email 🙂

      View Comment
  • I think it was great you picked an older model/ballerina as you want the readers to relate to the brand and why not! The style isnt my taste but it interesting to see different shapes and styles.
    Have a great day
    jess xx

    View Comment
    • She was beautiful, in shape (just like you!) and yet I got so much slack for it. It makes me sad to think that my value as a woman will decrease as I age. We need to build ourselves up instead of tearing ourselves down. A wrinkle here, a sag there, it is all part of life…a life well lived I would say!

      View Comment
  • Nicole Mölders

    I don’t get it. Why would someone like to dress old in a world that celebrates youth?

    View Comment
    • I don’t know if it is so much about “dressing old” as it is, designing for women who don’t necessarily want to buy into the overly obsessive youth culture. And even though this style isn’t mine I really do respect where she is going and the fact that she walks her own fashion shows!! I also got your email about your linkup and will try to add your banner to my linkup list and join this week!! Thank you! Let me know if you would like to co-host my linkup with me as I’d love to have you!

      View Comment
  • bonniemelielo

    Excellent assessment and critique! Very much “hippie nonna” and while I eschew billowy and voluminous (makes me feel frumpy and dowdy) I would totally do the blue shoes!!

    View Comment
    • YES! I would also totally do the blue shoes, and a few of the pieces I really liked…on their own, and not necessarily how they were presented. I also think that form-flattering doesn’t need to mean – parachute like! Thank you so much for your comment Bonnie and sorry it takes me so long to get around to responding. I read every single one so I really do appreciate when you chime in….keep ’em coming!! 😉

      View Comment
  • RedTagChicLA

    Thanks for sharing – that was loads of fun & inspo! Have a lovely weekend!

    Rebecca
    http://www.redtagchiclosangeles.com

    View Comment
  • Ana

    Are you the one writing this article on the picture with the green sweater and orange skirt?
    If you are… how do you dare to even dream to comment about such talents when you have absolutely none, not even good taste what so ever. If you already found a “REASON TO DRESS” now you may learn how.
    You have no idea of who this designer is nor who the model is.
    How come your are making up the whole story??..
    None sense!
    How come all this people nowadays are pretending to be knowledgeable about something that they have no clue about and “BLOG”
    The saddest part is that they, on top of knowing nothing and doing nothing, criticized people that actually do things and have a life.
    Get a job.
    Get a life.
    Close your mouth (or cut your fingers)
    Learn how to dress.

    Art and talent have been around for ever, MEDIA is for todays phonies.

    View Comment
  • Ana